Marketing Business Software in China Survey
  • To compile the Marketing Business Software in China survey, Dextrys conducted phone interviews with participants from 781 Chinese companies.  The participating companies covered a broad cross-section of Chinese businesses by industry, size and geographic location and 74% of the interviewees were managers or executives in their organizations.
  • The survey discovered that the Chinese market for US business software is largely untapped. Only 30% of the respondents have considered US software and of the remaining 70% yet to consider American software, few cited factors that would preclude future consideration and purchase. Small and medium businesses offer the largest potential for US companies seeking to build market share in China.
  • The survey examined which practices are the most effective for reaching the Chinese business market. For example, peer recommendations and Internet marketing methods are far more important influencers in China than traditional mass marketing techniques. Among the other areas explored are product attributes, licensing models and web site characteristics.
    • The Executive Summary
  • Gain insight from the survey's top findings.
    Learn:
  • • Why Chinese companies want to "Buy American"
  • • What are the perceived strengths and weaknesses of US products
  • • Where best to invest to reach Chinese businesses
  • • Which controllable factors inhibit market growth
    • Full Survey Analysis
  • Get the full analysis and recommendations (requires registration). Learn:
  • • How to maximize the appeal of your offerings
  • • What mistakes to avoid when entering China
  • • What Chinese buyers expect out of negotiations
  • • How best to deliver and support your products