What We Offer: Product Lifecycle Optimization:
Localization and Translation
Opening New Markets through Localization
Expanding into additional international markets enables product companies to reach
new customers, grow revenue, and diversify exposure to economic cycles. These new
customers and markets, however, expect to be served in their native languages. Localizing
products, manuals, marketing materials and web sites can be a costly and intimidating
endeavor. From the cultural nuances of phrasing, color choices and image selection
to the technical challenges introduced by new character sets and changes in message
lengths, an effective localization project requires more than simple text translation.
Moreover, localized products and materials must be kept in synch through marketing
changes and future product release cycles.
How Dextrys Can Help
Dextrys has extensive experience in localizing software and technology products
for companies targeting global markets. Our team consists of native speakers proficient
in over than 20 languages, including Chinese, Japanese, Korean, French, German,
Spanish, Russian, Italian, Portuguese, Arabic, Dutch and English. Adhering to industry
standards and best practices, our teams combine linguistic, engineering and technical
expertise to localize products along with web pages, e-commerce browsers, online
user manuals, support tools and other components needed to support a given market.
The Dextrys Product Lifecycle Optimization: Localization and Translation
service capitalizes on:
- An approach that combines automated tools with highly experienced translators to
reduce cost while ensuring quality and accuracy
- Strict project management to track efforts to schedule and budget commitments
- Internationalization using a "locale neutral" implementation to facilitate ongoing
change and simplify localization for additional markets
- Stringent workflow and validation processes
- QA and testing services to surface and resolve technical and usability issues
Benefits
- Fast, accurate translation to speed entry into new markets
- Low cost, high quality delivery
- Higher profit margins by reducing long-term localization support costs